BRANDING - stationary

Here is my stationary for my company Aureation. 

Envelope

Shipping label

Business card

Letterhead with copy

BRANDING - 3 in-progress logo's

I started with the logo above that I based off of a stamp. I wanted it to seem like an actual stamp that would be on a package and thought about creating an actual stamp by hand to get that look. I had other ideas that I want feedback on. Hence the logo's below. The first one is more of the clean world idea. This still plays with the idea of fairtrade and a fair world, but in a cleaner way which describes our company more. I also felt the handwriting was more elegant and fit with the earrings we would be selling. The final design is just another try at the stamp idea that is a little more distressed looking. 

BRANDING - 50 more sketches

These are my 50 more sketches that I went more in-depth into one of my first sketches that I thought worked the best. I played with placement of the name as well as different designs. eventually I came up with 3 that I felt worked the best. I wanted to play off of a stamp (based off of the fair trade stamp) and then I also started to see a world and played around with a cleaner version.

BRANDING - logo thumbnail sketches

Here are my 100 thumbnail sketches of possible logos and also names. I have a few directions that I might be going towards. The largest image at the bottom is a possible logo that would play off of the use of fairtrade metals and gems that our company uses. I also wanted to play with the use of gold's periodic symbol Au, thus coming up with the name Aureation meaning to make gold. I also liked the play on the word creation since our company gives the users the choice to create their own personal earrings. A random name I found interesting was Sgnirrae which is earrings spelled backwards. 

Final Re-Work of Catalogue Pages

FINAL CATALOGUE